First Response
First Response helps organisations prepare, respond, and recover from cyber and AI related incidents — protecting trust, reputation and community confidence when it matters most. New Zealand organisations of all shapes and sizes face increasing risks from cyber and AI issues – being prepared is no longer optional.
Your crisis communication partner
Calm, clear, credible crisis communication when it matters most.
Cyber security and AI-related crises are no longer a question of if, but when, they’ll happen.
When a cyber incident hits, how you communicate with customers, stakeholders and communities matters as much as the breach itself – because that’s where trust, reputation and community confidence are won or lost.
A cyber incident can strike any organisation at any time, and how you respond in the critical first hours can make all the difference.
When a cyber incident hits, you need more than a technical fix, you need a clear, confident voice.
Our toolkits give your organisation the practical resources and knowledge to communicate clearly and calmly when a cyber incident strikes, so you’re never starting from scratch when it matters most.
Who is it for?
First Response is for any organisation or business, regardless of whether you are small, large, public or private. If you use an IT network, have a contact list or manage a database, you need to be prepared before a cyber incident occurs, so you can recover faster and get back on track.
A package of clear, practical, DIY templates and frameworks for you to tailor to your organisation to support effective communication during a cyber or AI incident.
An advisory-led, customised version of the Essentials Toolkit, tailored to your organisation’s people, risks, and operating environment.
An end-to-end, comprehensive cyber and AI crisis communication strategy developed specifically for your organisation. Designed to support clear, confident communication before, during, and after an incident.
Clear policies and internal processes are a critical foundation for preparedness and risk mitigation, with relevant policies an essential part of underpinning responsible communication. Check out a range of different policies to support your organisation and help fill any gaps.
A practical introduction to cyber and AI crisis communications, grounded in real case studies. Designed to build awareness, confidence, and a shared understanding of what organisations need in place.
A facilitated scenario exercise to help test your cyber crisis response. Available either as desktop or a full scenario exercise, our realistic scenarios are designed to take you through your key decisions, roles and communications, helping identify gaps and pressure points, and build clarity, confidence and readiness before a real incident occurs.
Hands-on communication, media and crisis response support in the hours, days and weeks following a a crisis incident. Our experienced team is available 24/7 to support you and your team in the moments that matter.
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Who are we?
First Response is developed and delivered by The Shine Collective, award-winning experts in crisis and issues management, and wider strategic communications.
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