First Response is backed by decades of real-world crisis and communications experience. Here’s a little more information about the people and agency behind it.
Our philosophy
Calm, credible communication
Clear strategic advice when it matters most
Protecting reputation, trust and confidence
Who we are
We are the Shine Collective, an award-winning strategic communications agency. We tell the stories that matter, to shape the communities we live in.
The Shine Collective brings more than 30 years’ senior communications and frontline experience and expertise (including at NZ Police) supporting organisations through complex, high‑pressure situations.
Where we fit in
When a cyber incident hits, your IT team handles the systems, we handle everything else.
The Shine Collective’s deep experience in high-pressure communications means First Response is purpose-built to sit alongside your technical response, keeping your people, stakeholders and reputation steady while the technical work gets done.
Our team
We’re a team of like-minded individuals who are passionate about delivering outstanding outcomes for our communities and diverse portfolio of clients, each and every time.
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